Henry Elliss

8 years experiences in digital, with the past 5 being focused on both SEO and then Social Media marketing; Member of the IAB Social Media Council; Active blogger and commentator;

Search arrogance can easily backfire

In these days of digital goodness, I'm sure I'm not alone in noticing more and more brands using the phrase: 'search for us online...' in their ad campaigns. But this strategy has failed many, many times, so why do brands take the risk?

A quick scout around the digital media press, and obviously the obligatory question posted on Twitter, revealed many examples of brands using search in ads:

How well is your brand being Bing'd?

Now that the world has had a bit of time to get used to Bing in all its glory, we've been giving some thought to what new opportunities it could present to brands.

As somebody who spends a lot of time talking with organisations about how they can make the best of Social Media opportunities (but who also has a long history in the world of search) it's very exciting to see a brand new search engine. And not just a search engine; this appears to be a major shake-up in the world of search results.

Tips for brands starting out on twitter

If you're a twitter user, you'll have noticed more and more brands jumping on to the band wagon lately, to varying degrees of success. To spare a few blushes, I've put together a few tips (twips?) to help out any brands who are joining twitter but aren't quite sure how to interact.