Matt Cutts announced this week that Google update ‘Penguin 2.0’ has been rolled out and has affected about 2.3% of English-US queries.
With Google so keen to cut down on webspam, where does SEO go from here?
The aftermath of Google’s Penguin update has seen a lot of speculation as to which factors might have caused sites to be hit.
The overwhelming message is that Google is becoming more proactive and stricter when dealing with link spam.
There are plenty of great blog posts out there looking at what type of unnatural links might have influenced drops, so instead I decided to look at how the Penguin update might change guest blogging.