Pete Whitmarsh

I joined Search Laboratory as a PPC Account Manager in 2010 and gained experience managing a number of large Pay Per Click accounts across a wide range of different vertical sectors. In 2011, I took on the management of the growing PPC team, overseeing the account management of clients of all shapes and sizes. Our clients span 18 countries and we offer services in over 35 languages making our PPC truly global. Today we employ 11 PPC account managers and I enjoy driving the team forward and keeping abrest with the ever changing world of PPC. As Head of PPC at Search Laboratory I adopt a scientific and mathematical approach to SEM and always work to industry best-practice.

Four often overlooked factors in PPC advertising

Yorkshire in March 2013 When planning and optimising PPC advertising, it's important to look at how external factors can effect its success.

In this post I'll look at some oft-overlooked factors which can affect the success of your PPC campaigns.

by Pete Whitmarsh 18 April 2013 11:17am 1 comment

Five important PPC trends

The PPC (pay per click) landscape is continually changing as Google introduces new features, and advertisers become more savvy with regards to the customer information that they're tracking, and more accomplished at processing and extracting insights from that wealth of data.

Here are five key areas that I am predicting will have an increasing amount of impact on our PPC activities in the year ahead.

by Pete Whitmarsh 21 March 2013 13:30pm 1 comment

Google anti-trust ruling: the implications

Widely heralded as a victory for Google, the recent outcome of the American Federal Trade Commission’s exhaustive 19-month investigation into allegations of anti-competitive practices nevertheless contains at least one point that should have some (minor but beneficial) impact on the PPC marketplace in the near future.

by Pete Whitmarsh 24 January 2013 13:53pm 1 comment

My 2013 Google AdWords wishlist

AdWords has made some giant steps forwards in 2012, but I still have a fairly substantial list of additional features that I would like to see soon.