Pratik Dholakiya

Pratik Dholakiya is the Lead SEO & VP of Marketing at E2M Solutions, a full service Internet marketing and SEO consulting company. He’s a regular contributing author at Search Engine Journal and has written for SEOmoz, ProBlogger, SearchEnginePeople and many others.

Seven core principles digital marketers forget

Guy Kawasaki once said: 'If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing'.

We’d like to think that no matter what you have, money or brains or both, inbound marketing is the only kind of marketing that works today. Inbound marketing, by the way, has a lot to do with digital marketing.

If you are a digital marketer, you are probably forgetting a few marketing principles. Here are some of them...

by Pratik Dholakiya 23 May 2013 17:11pm 1 comment

Six ways you can fail at data driven marketing

Data driven marketing is not as much easy as we think.

You’ve heard the buzzword, and you probably think you’re doing data driven marketing as we speak. But the reality of the situation is that most marketers aren’t actually data driven.

Taking Peter Drucker’s “What gets measured, gets managed” at face value is dangerous. Mere measurement isn’t actually enough. Data driven marketers measure for the right reasons.

And so, with that in mind, here are six reasons you (might) fail at data driven marketing.

by Pratik Dholakiya 15 May 2013 16:44pm 4 comments