Ryan Sommer
Ryan Sommer is a web veteran and recovering expat working in the tech industry with an emphasis on social media, content marketing and SEO. Having worked as a products intern at Wired magazine, and subsequently in specialized fields of the communications industry, he has developed expertise in both hardware and software-related tech, music, media and more.
Specialties: Branding, identity, community building, community relations, market research, social media relations, user acquisition, web browsers, mobile, desktop software, social networking, web standards, open source, identity/OpenID, design, music, gadgets, blogging, SEO, content marketing
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Plenty of great of advice has been coming to us in the form of Q&As we are hosting on the blog to promote our industry awards showcase The Digitals.
Here Grant Arnott, Managing Director of The Media Pad, explains (among other things) how the porn industry (content aside) has led the way in digital for some time!
More tips from judges on how to make your award entries stand out are on the way..
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by Ryan Sommer
05 March 2013 22:03pm
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Through profiling our esteemed global judging panel for The Digitals here on our blog, we noticed a few key themes and reoccurring takeaways.
Brands and agencies still entering before the MARCH 13 deadline take note here!
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by Ryan Sommer
06 March 2013 13:50pm
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The call for participation in Econsultancy's Top 100 Agencies Report is now open.
With 2013 being the year that digital truly goes mainstream in business, and the multitude of predictions on themes to watch along the way, this series of Q&As with marketing heads agency-side will bring analysis and commentary ahead of the report to our blog.
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by Ryan Sommer
05 March 2013 13:43pm
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As one of the core toolkits of digital marketers, paid search has been rapidly changing. From constant tweaks and updates to the search engine results page, through to consumers changing their habits by using mobile devices, professionals working in this field are constantly trying to stay ahead of the game in order to generate the greatest return on investment.
The recent changes that Google brought out with AdWords through ‘Enhanced Campaigns’ highlighted the need for new, up-to-date material for this critical area of digital marketing. To that end, we have recently updated our PaidSearch (PPC) Best Practice Guide.
Ecommerce and digital marketing consultant James Gurd is the lead author of our updated guide. James worked with leading practitioners from the field of paid search to make sure that the guide (which stands at over 300 pages in length and close to 120,000 words long) was as relevant as possible for all people interested in learning about and improving their paid search skills.
We spoke to James to find out more about the report and discuss how this will be useful for digital marketers today.
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by Ryan Sommer
05 March 2013 16:49pm
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Entries for The Digitals, our new awards that recognise the best in digital marketing and ecommerce, are currently open.
To celebrate their launch and build a better understanding of what it is all about, we've invited several of the esteemed judges for a Q&A.
Entries for The Digitals have been coming in from around the globe. Ciaran Norris, Chief Digital Officer at Mindshare Australia, is the first in our international judge Q&As.
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by Ryan Sommer
27 February 2013 22:01pm
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Entries for The Digitals, our new awards that recognise the best in digital marketing and ecommerce, are currently open.
To celebrate their launch and build a better understanding of what it is all about, we've invited several of the esteemed judges for a Q&A.
Anil Pillai, CEO of LBi UK, is the fourth in the series.
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by Ryan Sommer
26 February 2013 14:19pm
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Econsultancy and Geckoboard recently surveyed SMBs and entrepreneurs in the internet software industry for our Data-Driven Culture Survey and found that across different approaches to data and goals, the majority of respondents felt metrics were not understood or acted upon correctly.
Whether you are a marketer or a startup founder, we can all benefit from a structured, lean approach to data.
As the Lean Startup movement (spawned from the bestselling book of the same name by Eric Ries in 2011) will add another chapter in just a few weeks’ time when co-authors Ben Yoskovitz and Alistair Croll release Lean Analytics, we decided to get their take on prioritising data for marketers in this Q&A.
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by Ryan Sommer
27 February 2013 14:53pm
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The call for participation in Econsultancy's Top 100 Agencies Report is now open.
With 2013 being the year that digital truly goes mainstream in business, and the multitude of predictions on themes to watch along the way, this series of Q&As with marketing heads agency-side will bring analysis and commentary ahead of the report to our blog.
Here Marco Scognamiglio, CEO of RAPP UK, discusses using data properly in marketing, RAPP's mobile platform offering, and key upcoming trends across the industry.
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by Ryan Sommer
25 February 2013 13:16pm
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Eric Mellet is co-author of a new report published by Econsultancy entitled The Sales Organization of the Future.
The report, which is free to registered Econsultancy users, explores how product-oriented companies need to evolve into value-added services organizations to meet the changing expectations of customers in a business environment which is fundamentally changing.
I asked Eric about brands leading the way in innovative sales.
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by Ryan Sommer
22 February 2013 14:28pm
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According to Toprank CEO Lee Odden’s recent SES London session, content marketing at its very minimum needs to include: brand leadership, customer empathy, storytelling and creativity.
Here are three reasons why some of that creativity should be visual, regardless of your brand or industry.
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by Ryan Sommer
21 February 2013 16:17pm
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