There are already plenty of strong arguments for the use of video on e-commerce sites, but here are some more from one retailer who has been using 360 product images and videos.
Gerrard Dennis of The Simply Group, which operates seven online stores, has been looking into the effectiveness of images and video on his websites, and has some interesting insight into how video and product photography has improved his sites' conversion rates...
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by Graham Charlton
10 November 2010 15:23pm
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