A huge part of user experience is ensuring site navigation is as easy as possible, in order to retain anyone who happens to be browsing your site. But what happens if there’s a broken link or a page doesn’t load?
The answer has two scenarios: Either the user will leave, or with a bit
of help, will find their way to the right page. More often than not, in
these situations, it’s the 404 page that will decide the outcome, so how can you maximise their effectiveness?