Posts tagged with 'Ad Exchange'
One thing is certain: RTB is going to continue to grow, and is already established as the de facto transaction protocol for remnant display buying and selling.
The ad network Emperor has found his new clothes in RTB. This now being settled, why would any premium publisher want to RTB-enable their premium direct inventory?
It has been nearly three years since Google acquired Doubleclick for $3.1bn and despite the fact that Google's largest cash cow is still far and away AdWords, the search behemoth has quietly built up a very strong presence in the display advertising market.
If the numbers from Doubleclick's ad exchange are any indication, that presence will only be getting stronger.