Posts tagged with 'Apple'
Keep your marketing simple, and – trust me – consumers will engage. In a technology landscape that’s continues to morph and grow more complex by the day, remember to keep your value proposition clear to users.
Focus on simple. Focus on consumers. Focus on creating usefuland compelling advertising that is in the interest of consumers.
Read more...
by Jonathan Gardner
12 September 2012 14:05pm
0 comments
There has been a lot of talk about Facebook and its monetization of mobile, but before the company can monetize its rapidly-growing mobile audience, it needs to make sure it's providing a quality mobile experience.
Unfortunately for the world's largest social network, the Facebook iOS app, which was built using HTML5 to more easily support development across multiple mobile platforms, has historically been considered a poor effort. A frequent complaint: it's too slow.
Read more...
by Patricio Robles
27 August 2012 15:28pm
4 comments
For many multichannel retailers, a joined up in-store and online approach increasingly makes good sense. While digital (which includes mobile) presents some new challenges for retailers, there's little doubt that offline and online can be a potent combination.
When it comes to driving online shoppers through the doors of a physical store, there are numerous ways to get the job done, from in-store events to click-and-collect schemes. But one of the easiest and often most overlooked is the handy store locator.
A well-designed store locator can be a big help in getting a customer or potential customer to drop in.
Here are five tips for creating an effective store locator experience...
Read more...
by Patricio Robles
26 July 2012 14:38pm
3 comments
Prior to the launch of the new iPad, use of Apple's tablet device was primarily being used as an internet access and entertainment device.
According to research firm Consumer Intelligence Research Partners (CIRP), just 13% of iPad owners were using their iPads for business owners. But that may be changing.
Read more...
by Patricio Robles
20 July 2012 16:54pm
4 comments
In case you hadn’t noticed, social is the biggest thing in digital marketing right now.
Facebook is worth $100bn (sort of), Twitter has more than 140m active users and brands are busy experimenting with Pinterest in anticipation of it being ‘the next big thing.’
Yet one company stands alone in refusing to join the rush to social, and it just so happens to be the world’s biggest tech company.
Apple’s refusal to truly embrace social is well documented, but I was encouraged to take a closer look at its approach by the laughable share buttons on its e-commerce site.
Nearly every company you can name has filled its product pages with share icons for Facebook, Twitter, and in some cases Pinterest, but Apple doesn’t have any.
Read more...
by David Moth
18 July 2012 11:26am
11 comments
Amazon's first Kindle devices may have been ereaders, but with the Kindle Fire, Amazon is neck deep in the tablet world.
Previous research has found that tablets are popular gaming devices, so it's no surprise that Amazon is interested in making sure its app store is filled with compelling games.
Read more...
by Patricio Robles
12 July 2012 14:44pm
0 comments
In the complicated world of intellectual property litigation, sometimes a loss is a win.
Just ask Apple, which failed to convince a UK high court judge to ban sales of Samsung's Galaxy Tab.
Read more...
by Patricio Robles
09 July 2012 16:24pm
0 comments
Life is generally pretty easy for Apple. Consumers love its products, which they continue to snap up at a rapid pace, and the company's iOS ecosystem is arguably the most impressive around.
But the past week has been anything but easy for the Cupertino-based tech giant.
Read more...
by Patricio Robles
06 July 2012 20:52pm
3 comments
Many of the headlines relating to today's patent system absurdity involve big companies like Google, Oracle, Apple and Samsung. And for good reason: they have big money, and the most to gain (or lose) when it comes to patent disputes.
But patents are increasingly affecting smaller companies and upstarts, and not in a good way. In fact, it's getting so bad that startups raising capital might not want to celebrate their funding too loudly these days.
Read more...
by Patricio Robles
05 July 2012 21:48pm
1 comment
Developing iOS apps can be a rewarding and, for some, extremely lucrative exercise. But life isn't always easy for developers building iOS apps and distributing them through Apple's App Store, particularly when things go wrong.
Dozens of developers are being reminded of that today after an App Store issue began causing their apps to crash when users try to launch them.
Read more...
by Patricio Robles
05 July 2012 16:22pm
1 comment
