Posts tagged with 'Cadburys'

Why CMOs need to understand both magic & logic

Some people refer to the two sides of marketing as art & science but I prefer the term a colleague of mine established: magic & logic.

The term magic works for me as it is about creating an event, an interaction that is able to establish some form of emotional connection.

But logic is increasingly important to a brand as it strives to be consistent and successful in delivering to the needs and expectations of its customers at every point of interaction.

I believe a good marketer needs to be competent in both.

Five brands that are using Google+ effectively

According to latest figures, Google+ now has over 100m users. A phenomenal feat when you consider that the network has only been around for a little over six months.

So it's no surprise to see more and more brands getting in on the act.

The challenge many brands are facing with Google+ is how to use the network as a business communications tool and what use they can find for it that they would not be able to find on other similar networks.

A few brands are already making interesting moves, using it in effective ways to engage with their audiences...