click and collect | Internet Marketing Blog

10 tips for improving the click and collect customer experience

Click and collect (or reserve and collect, or whatever) is becoming ever more popular, to the extent that it is now a vital offering for any large multichannel retailer.

The reason? It fits perfectly with customer research behaviour, and allows retailers to drive footfall into their stores.

The experience must be right to maximise sales, and a new report from ExperienceLab looks in detail at the click and collect experience of major UK retailers.

It's a big report, but I've summarised some of the findings here and pulled out some key tips for retailers...

by Graham Charlton 07 March 2013 11:07am 4 comments

Reserve and collect: 10 best practice tips

A recent survey found that fewer than half of the UK's top 50 retailers currently offer a click and collect service for customers. Of those that do, less than a quarter extend this service to mobile.

Given the success of these services, and the rapid growth of mobile commerce, this represents a real missed opportunity for retailers.

Even for those retailers that offer reserve and collect, there is an opportunity to optimise the experience for users and improve revenues.

Here are some arguments for offering this service, and ten tips for creating the best possible click and collect experience...

by Graham Charlton 26 June 2012 12:06pm 7 comments

Half of the top 50 retailers don't offer click and collect

Despite the importance of a joined up multichannel strategy, fewer than half of the UK’s top 50 retailers currently offer a click and collect service.

A survey by IVIS Group found that a quarter of the companies that do offer click and collect don’t extend the service to mobile customers.

Homebase’s head of multichannel Andy McWilliams recently flagged up the company’s reserve and collect tool as key to its online strategy.

by David Moth 31 May 2012 12:00pm 1 comment

The tech decade in review

January 1, 2010 doesn't just mark the beginning of another year. It marks the passing of a decade. A decade in which the internet technology really came into its own.