Posts tagged with 'CollegeHumor'

April Fools! CollegeHumor gives free publicity to In-N-Out — and its own ad department

Comedic site CollegeHumor.com is known for pranking its friends and audience, but those jokes don't often involve free corporate publicity. Not so this week, when the site pulled an elaborate prank on New York, pretending that beloved West Coast burger chain In-N-Out would open a New York outpost this summer.

It worked. Sites like Eater Guest of a Guest and Feast all picked up the news. And aside from advertising In-N-Out, CollegeHumor gave New York a taste of how it does advertising.