Posts tagged with 'CPA networks'

Is the controversy over virtual goods and 'scam' CPA offers overblown?

The market for virtual goods, and the CPA offers that many consumers complete to purchase them, is under attack. The first salvo was fired by TechCrunch's Michael Arrington and the battle has now spread to the mainstream media.

The fallout was quick. And it continues: after being the target of no less than six TechCrunch posts in the past week relating to these 'scam' offers, Zynga, one of the most prominent companies in the space, has removed all of its CPA (lead gen) offers while it seeks to work with the third party networks that provide them to root out the types of offers that have come under fire.