Posts tagged with 'data mining'
This weekend, AdAge published two articles discussing the lengths to which advertisers are collecting and using data to target consumers for ads. One article details some of the techniques, and the other discusses the potential negative implications.
In short, marketers are increasingly taking data from offline sources and finding ways to apply this data to ad targeting across channels, including the internet.
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by Patricio Robles
22 March 2010 09:04am
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