Research shows that stories, anecdotes and metaphors are more memorable than data.
At Searchlove last week, business consultant and author Danny Scheinmann discussed why stories work, the hidden structures behind them and how they can help your business to communicate effectively.
Amazon has topped yet another usability survey after delivering a consistently excellent customer experience across its desktop and mobile platforms.
House of Fraser came a close second followed by Marks & Spencer, Debenhams and Interflora.
The report from eDigitalResearch consists of user surveys that analysed the customer experience provided by 19 retail brands across three digital channels – desktop, mobile web and apps.
It covered six different sections of each site, including the homepage, search, navigation, product pages, shopping basket and checkout.
Around this time last year I wrote a post looking at which of the top 10 UK retailers use Pinterest.
Back then Pinterest was the new kid on the block with bags of potential for building brand identity and driving sales.
To find out whether those brands have persisted with Pinterest or decided the grass is greener over on Google+, I’ve revisited the same retailers to see whether they still use the network and how their strategies have altered.
The findings are below, but for more information on this topic check out our Pinterest for Business Report or our blog post on how the top 10 US retailers use Pinterest...
Over the past year I’ve downloaded several retail apps on my Android smartphone, mainly for the purpose of reviewing them for the blog.
Apps from John Lewis, Debenhams, Argos and Tesco have all remained on my phone as I have no pressing need to delete them, meaning I’m a sitting target for messages about offers and discounts.
However as far as I can remember, only Debenhams has taken the opportunity to send me any marketing messages, which appears to be a missed opportunity for the other brands.
Adobe recently conducted a survey that asked 1,003 UK consumers about the features they most looked for in smartphone apps – 67% of respondents rated money saving offers as the most important feature.
To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I've rounded up six brilliant examples of innovation in mobile.
It follows a recent post that flagged up five great examples of social media marketing excellence.
To avoid any accusations of bias, these are all examples that fall outside the eligibility period for the current awards, but give an idea of the sort of thing we are looking for.
#TheDigitals are the new awards that recognise the best in digital marketing and ecommerce. Award entries must be submitted online before the deadline March 13, 2013.
A recent survey into the functions that consumers most want to see in smartphone apps found that, aside from money saving offers, people value the ability to locate physical stores and to purchase items directly from the app.
Though the research, commissioned by Adobe, was a closed question so respondents were restricted in what they could answer, it highlights the local intent associated with activities on a smartphone.
To find out whether the UK’s top retailers are catering to this need, I tried out four shopping apps on Android to see how easy it is to find store location and contact details...
Debenhams announced today that it will be providing free wi-fi in partnership with O2, in all of its 167 stores.
The wi-fi coverage will allow customers to access information about products, view reviews, order out of stock items, and receive discount vouchers straight to their mobiles.
This is a smart move from Debenhams, and one which addresses the threat of mobile use in store and turns it to the retailer's advantage.
Statistics from Debenhams provide further evidence of the value of mobile commerce to retailers, with its iPhone app bringing in £1m in sales in five months.
Following the early success of the iPhone app, Debenhams is now releasing apps for Android and Nokia devices.
Debenhams recently launched a mobile commerce app for iPhone users, which forms one part of an increased focus on multichannel from the retailer.
I interviewed Debenhams strategy and online marketing controller Harriet Williams about the new app, plans for using QR codes, and Debenhams future mobile releases..
While M&S and John Lewis went for mobile websites, Debenhams released a mobile commerce app for iPhone last week, thanks to the volume of visits to the main site from iPhone users.
The app also features a barcode scanner, the first used by a high street retailer, which should make the app useful for researching products and prices offline.