Posts tagged with 'Ducati'
As we approach the end of Social Media Week, we caught the last session at Hearst with Beyond the Like for Lifestyle Brands with presentations by Richard Jones of EngageSciences, Eve Sangenito of Brandwatch, David St. John Tradewell of Econsultancy, We Are Social's Robin Grant and Craig Hepburn, Global Head of Digital and Social for Nokia.
One of the biggest takeaways was an urge for marketers to look beyond sheer numbers and to look at who is engaging and what actions these lead to. Why blanket market to 50,000 fans when only 9,000 are actually bringing in the majority of engagement, shares and revenue.
Members of social networks often share advertising content without earning any reward. But Peer2.com is looking to change the incentive system for social ads and they've enlisted Ducati in their newest ad campaign.
The new advertising campaign involves a (hopefully) viral ad that lets users "Win a Date With Ducati" and answer a set of personality questions that pairs participants with the proper Ducati motorcycle.