Posts tagged with 'Earthlink'
Like many ISPs, Comcast is rolling out a new DNS redirect strategy, euphemistically called a "domain helper."
Usually misspelled URLs send web surfers to error pages, but DNS redirection takes advantage of those mistakes, redirecting viewers to ad covered portals when they mistype or get a URL wrong. It's a passive advertising strategy that has garnered a wide amount of critics but continues to grow in popularity with ISPs searching around for revenue streams.
Comcast is positioning its decision to show more ads and slow down web surfing as an additional "service" available to customers. Let's take a look at Comcast's opt-out policy to see how helpful this plan will actually be for consumers.