Posts tagged with 'fan engagement'
More than two-thirds (70.1%) of Facebook brand pages are updated less than once a month, according to a new study from Recommend.ly.
This is despite the fact that best practice suggests that brands need to post frequent updates in order to maintain engagement with their fans.
In recent months Facebook has released a host of features such as the Timeline view, Offers, post scheduling and targeting, a redesigned ad network and Facebook Exchange to make its pages more attractive to businesses.
But the study of 5.7m Facebook Pages suggests that most businesses are still struggling to drive any real consumer engagement through the social network.