Posts tagged with 'generic search terms'

Generic search terms converting poorly for niche retailers

A study into the search traffic of some niche retailers in the UK finds that, while they are doing well for SEO for generic search traffic, these terms are not necessarily converting very well.

ScreenPages has been analysing the traffic to around 50 of its clients' websites, which mainly includes niche retailers and mail order companies, and has found that 25% of all traffic comes from generic organic search terms.