You have a website, or perhaps you have multiple websites, and you want to ensure that conversion in markets outside of UK and US is as high as possible.
In this case, especially for markets in the Middle East and Asia, it pays to know how a country’s culture will impact interaction with your content.
Joe Doveton, Director of Conversion Services at Globalmaxer delivered a fascinating talk at last week’s IDF, run by Oban Multilingual. Here are some of my practical takeaways.
Whatever market you are approaching, make sure you have considered how these eight factors play.
If you’re interested to learn more about international digital marketing, check out Econsultancy’s training courses.
The global edition of our Internet Statistics Compendium saw a bumper update this month, collecting some of the most interesting freely accessible data published about all things digital – including social media, mobile and ecommerce.
One area which I think is particularly deserving of our analytical curiosity is multichannel commerce, and PwC’s recent report on the subject is excellent reading at a time when shopping across offline and online internationally is still a relatively mysterious beast.
There’s no doubt that a company’s reputation is one of its greatest assets.
A recent survey from Weber Shandwick found that 70% of consumers wouldn’t buy a product if they didn’t like the brand.
But in today’s world, where there's nowhere-to-hide, it can be harder than ever to control what people are saying about your company.