Google Adsense | Internet Marketing Blog

Early reaction to the new AdSense interface

After a year’s worth of tweaking, Google is rolling out a new interface for its AdSense contextual advertising platform. The goal? To help publishers "make more money," according to the Inside AdSense blog. The company says over two million publishers currently use AdSense, and the changes come as a result of listening to lots of feedback.

Makes sense, but the fact there are multiple contextual and in-text ad networks to use, as well as targeted networks such as Glam and Complex Media that publishers can join, was likely just as much a factor in the revamp.

by Tameka Kee 11 November 2010 13:07pm 4 comments

Google opens AdSense up to ad networks

AdSense publishers received some potentially good news the other day: Google is opening up AdSense to third party ad networks.

The move, which will enable these ad networks to compete with AdWords advertisers for available AdSense inventory, is clearly designed to boost Google's revenue from the AdSense program.

Google believes that "more competition [will translate] into better ads and increased revenue in the long run". Because Google shares revenue with AdSense publishers, any gains seen by Google should also benefit publishers.

by Patricio Robles 27 August 2009 09:01am 3 comments

Six easy ways to boost your AdSense revenue

Google AdSense is a popular monetization tool for many online publishers. And for good reason: it's quick and easy to set up. If you have a website, AdSense gives you the opportunity to start earning money almost immediately.

But many publishers don't maximize their AdSense earning potential. Here are six easy ways to make sure that you're getting the most out of AdSense.

by Patricio Robles 26 August 2009 10:35am 6 comments

Facebook's click fraud problem

Click fraud is a major issue when it comes to search marketing and big money is at stake.

The source of the most insidious click fraud: rogue third-party publishers who participate in PPC ad networks run by companies like Google and Yahoo and who use click fraud in an attempt to intentionally inflate their earnings.

by Patricio Robles 22 June 2009 09:45am 3 comments

A 10-point checklist for landing page design

The fallout from Google's new 'Quality Score' is growing, with talk of "mass defections" to MSN and Yahoo, but if you want to stick with Google Adwords then you need to know how to create some quality landing pages.

A quality landing page is one that reinforces ‘conversion intent’. To do this, you need to consider the mindset of your visitor and provide just enough information to persuade them to convert. And no unnecessary distractions… ok?

So what are the 10 things you need to know about designing landing pages? Read on to find out...

by Chris Lake 28 November 2008 17:26pm 26 comments

Six WordPress ad-related plugins

Monetizing a blog can be hard. If you're using WordPress, eliminate some of the time you're probably spending managing your ads so that you can focus on producing great content and finding ways to better monetize that content.

Here are 6 WordPress plugins to help you do just that.

by Patrick Oak 14 November 2008 09:00am 1 comment

Detecting click fraud

Earlier this week E-consultancy's own Drama 2.0 discussed current click fraud rates with PPC ad programs.

As an active user of PPC marketing, I wanted to chime in with my strategy for dealing with the issue.

by Patrick Oak 12 November 2008 08:40am 3 comments

ClickForensics - click fraud rate steady, botnet click fraud up

ClickForensics, a company that sells "traffic quality management" solutions, released data about PPC click fraud rates in the third quarter last month.

The results are generated by the company's Click Fraud Index, which collects data from over 4,500 advertisers and agencies.

by Drama 2.0 10 November 2008 08:45am 0 comments