Posts tagged with 'Hearst Corp.'

Magazines are going into ad production — whether agencies like it or not

Magazine and newspaper publishers hate it when websites undercut their prices online, but it looks like they have a different opinon when it comes to ad creation. Last week Conde Nast announced it would start creating ads for brands — on its properties and elsewhere. The move is sure to step on the toes of agencies who pride themselves on doing just that. Now it looks like other publishers might follow suit.