Posts tagged with 'Hugo Boss'

How Hugo Boss and Virgin Atlantic can improve their retargeting

Most marketers are sitting on a gold mine of big data that goes unused.

In January, I kicked off a series outlining how to construct agnostic marketing strategies around dormant data, specifically about personalizing the onsite experience based on purchase patterns.

This installment evaluates two brands I’m very fond of, Hugo Boss and Virgin Atlantic, and outlines opportunities their retargeting programs are not capitalizing on.