Interviews | Internet Marketing Blog

Q&A: RSA's Dan Huddart on web analytics and optimisation

Dan Huddart heads Web Analytics at RSA Group, a global insurance company. He oversees a group of analysts which works as an internal agency across all RSA brands, overseeing analytics and optimisation of digital properties in 33 countries.

  Below he talks about testing, personalisation, a global web dashboard and how showing images of the right breed of dog can significantly improve pet insurance conversion rates.

by Graham Charlton 26 February 2013 11:55am 9 comments

Start Me Up! A profile of   Leadfindr

  Leadfindr is a new startup from Mark Rogers, Raoul Urma and Econsultancy guest blogger Justin Rees. It is a social media lead generation platform that enables brands to use social media to find genuine prospects.

I've been asking Justin and Mark about Leadfindr, the business model behind it, and the company's plans for world domination...

by Graham Charlton 15 February 2013 10:11am 0 comments

Start Me Up! A profile of Foap

Foap is a mobile mobile stock photography agency, which allows users of its app to sell their iPhone images on the Foap Market.

I've been asking the company about its business model and plans for the future.

by Graham Charlton 11 February 2013 09:14am 0 comments

Start Me Up! A profile of VouchedFor

VouchedFor is a startup which lets people find, rate and review financial advisers. Its investors have previously been involved with Zoopla, eBay, Betfair, Ocado and Capital One.

I've been asking CEO and Founder Adam Price about VouchedFor's business model, and his future plans...

by Graham Charlton 07 February 2013 11:05am 0 comments

Start Me Up! A profile of KashFlow

KashFlow is a web based accounting system, which has been developed for small businesses.

I've been asking Founder and CEO Duane Jackson to explain KashFlow's business model and its future plans.

by Graham Charlton 04 February 2013 13:26pm 4 comments

Start Me Up! A profile of Convertable

Convertable is a web app which aims to improve the quality of information captured on contact forms for lead generation.

It grabs additional data, including keyword, geo-location, pages viewed, and visitor history for each individual contact.

I've been asking Chris Hull and Patrick Smith how the app works, and the company's plans for the future...

by Graham Charlton 23 January 2013 12:22pm 0 comments

Start Me Up! A profile of adeven

Based in Berlin, adeven is a mobile analytics and ad verification company, which aims to enable advertisers and agencies to understand and optimise effective mobile campaigns in real time.