Posts tagged with 'job ad'
One of the more innovative uses of social media to revitalise an ailing brand was the YouTube campaign for Old Spice.
The videos, created by Wieden & Kennedy, were widely acclaimed and incredibly popular, accounting for the vast majority of the 307m views accumulated on the Old Spice YouTube channel.
As such, you might think that W&K has a deep understanding of social media, and what makes audiences tick.
It is therefore quite a struggle to make sense of its latest job ad, for a ‘Social Strategist’, to work on the Old Spice account.
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by Chris Lake
01 November 2012 15:06pm
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