A few weeks ago, I wrote a post asking whether online reviews could work in an offline setting, and the consensus was that this could be a useful tactic.
To find out more, I spoke to Kia's John Bache, as well as Reevoo's CEO Richard Anson to find out more.
Kia has been using Reevoo reviews in its print and TV ads, as well as in its showrooms. It has worked well so far, and provides a lesson for other automotive brands.
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by Graham Charlton
10 April 2013 14:08pm
4 comments
The latest TV campaign for Kia represents (as far as I know) a new tactic for the automotive industry: using online reviews in TV ads.
The ad encourages viewers to head online and check out the positive reviews for its models, and is an innovative tactic, for the automotive industry at least.
Kia's ad contains several commendable aspects, including strong calls to action, and an impressive mobile landing page...
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by Graham Charlton
15 January 2013 09:49am
1 comment
