Posts tagged with 'Locog'
Twitter has agreed to prevent brands from using the social network for Olympic 'ambush marketing' attempts.
Games organiser Locog says that it is keen to prevent non-sponsors from using the event as a marketing opportunity at the expense of official Olympic brands.
Sponsorship deals for the event have raked in £670m for Locog, so it's no wonder that it wants to protect its official advertisers.
This issue was recently highlighted by digital agency Jam, which found that non-Olympic sponsor Nike is the brand most associated with the 2012 Games and is far out-performing official sponsor Adidas in terms of recognition.