Marketers and content makers have been conditioned over time to believe that online video needs to be short and punchy.
This is based on the presumption that people have limited attention spans, and therefore longer-form content would be wasted - particularly on the multi-tasking Gen Y consumer.
But is duration really a key factor of successful adoption? And how about social sharing? Is the length of a branded video likely to affect people's willingness to share it?
In the space of 1,000 or more words, I can't promise to deal with all the answers, but hopefully you'll agree these questions merit further consideration before setting your content or advertising strategy.
Despite volatile economic conditions and frugal marketing budgets, web content management (WCM) has experienced significant growth in the last few months. Vendors profiled in the recent Content Management Systems Buyer’s Guide are optimistic about the global WCM market which is estimated to be worth more than $1 billion.
Nokia's Craig Hepburn is a Glaswegian force of nature. Upon meeting him you can understand why he's leading the charge to integrate social media into everything Nokia does.
Recently, Hepburn launched Agora, Nokia's version of Dell's social media dashboard.
But how did he get there in the first place? What steps did he have to take to get social media at the core of Nokia's working practise?
Domino's Pizza UK & Ireland has revealed that 13% of its digital sales come through a tablet or smartphone.
These stats were released today as the company also launched a Windows 7 version of its mobile app – the seventh channel that's now available for mobile sales.
57% of businesses and 67% of agencies that took part in Econsultancy’s Marketing Budgets report for 2012 said that investing in mobile applications was their top priority for the next year.
QR codes were the second highest answer for both groups, with mobile commerce and mobile advertising falling shortly behind.
With the introduction of payment via mobile and a new and updated app, is this a new mobile era for Starbucks?
What opportunities are there for other retailers to follow suit?
It's an exciting time for the email marketing industry, and no matter what Mark Zuckerberg says, the end is certainly not nigh, according to new research published this week from Econsultancy.
According to Econsultancy's 2012 Email Marketing Platforms Buyer's Guide, the UK email marketing industry grew by an estimated 15.5% last year to a value of £388 million by the end of 2011.
The research highlights that the rise of cross-channel marketing is helping to fuel growth in the email marketing industry. Rather than operating in its own silo, email is now seen as an essential component of a wider campaign. Thanks to the rise of mobile, email is now everywhere, accessible anywhere, at any time and at any location.
China is on track to surpass 1bn mobile connections in Q1 of 2012, with market penetration currently estimated at 72%.
The latest data from Wireless Intelligence shows that China ended 2011 on 973.7m connections, an increase of around 16% year-on-year.
The growth has largely been driven by 3G connections, which surpassed 200m in Q4 and accounted for 22% of the total by year-end.
In 2011 3G accounted for 80% of new connections in China, an estimated 26.8m out of a total of 34.2m.
There are some very good examples of QR code use, but many of them seem to be used without enough consideration of factors such as location and optimising landing pages.
Here are some dodgy uses of QR codes, some bizarre, some in ridiculous locations, others just plain stupid...
Social networking via mobile devices is growing each
day. How well does your social strategy incorporate mobile?
Do you access Facebook or Twitter from your mobile phone? If not, you’re the exception.
New studies show the number of people using their mobile phones to connect on social networks like Facebook, Twitter, and LinkedIn is growing rapidly and becoming the dominant way to access social networks.