mobile | Internet Marketing Blog

TruffleShuffle: mobile site review

TruffleShuffle specialises in 80s t-shirts, clothing and gifts, and has just launched a mobile version of its site.

As an experiment, Pat Wood from TruffleShuffle printed out the mobile site reviews from this blog, hired a PHP / MySQL intern and asked them to build a mobile site based on our tips.

According to Pat, it's been live for a week, and orders have been coming through already. I've been checking the site out...

by Graham Charlton 07 July 2010 10:57am 2 comments

Ebay's mobile success proves the value of quick, smart moves in new spaces

Many companies are excited about the revenue possibilities in mobile these days. But auctions powerhouse Ebay has adapted quickly to new mobile devices and features, increasing its bottom line while experimenting in the new space.

According to analysts, Ebay has now become the top mobile retailer in the U.S. That position is in no means secure, but the company's mobile focus proves that paying attention to new device innovations can expand a business in more ways than may at first seem obvious.

by Meghan Keane 25 June 2010 00:54am 1 comment

Bad news for Blackberry: The iPhone has cracked the business market

The iPhone may have captured the attention of consumers when it came on the scene three years ago, but businesses and IT departments have long avoided supporting the device. Instead, they've supported phones like Research in Motion's Blackberry devices. They might not be as pretty or fun as Apple's Jesus Phone, but Blackberrys get the job done. Except now, businesses are increasingly turning to Apple as well.This spells trouble for Blackberry.

by Meghan Keane 25 June 2010 00:12am 10 comments

For publishers looking for revenue, mobile still holds promise

Media companies large and small are desperately struggling to increase revenue and decrease their costs. At the How Do You Make Real Money on Digital Content? panel during DPAC in New York on Thursday, panelists suggested a few ways that publishers can increase their earnings.

Cutting the cost of creating content is one method that traditional journalists won't be excited to try out. But there's still a digital frontier that's holding the promise of digital revenues for many: mobile.

by Meghan Keane 24 June 2010 18:44pm 1 comment

GetJar secures $11m funding for its app store

Mobile app store GetJar announced today that it has received $11m (£7.4m) in Series B funding from Accel Partners.

GetJar is the second largest mobile app store. and unlike Apple, it is an open ecosystem, providing apps for smartphones and feature phones across a range of platforms.

by Graham Charlton 24 June 2010 08:51am 0 comments

Is Flash a fit for mobiles? We'll soon find out

In April, Apple CEO Steve Jobs explained in detail why consumers aren't going to see Flash support on the iPhone and iPad. Long story short: Adobe Flash "is no longer necessary." Although Apple's lack of support for Flash is often cited as an iPhone/iPad drawback, Flash certainly isn't going to win a whole lot of popularity contests either. But the question remains: is there a place for Flash in the mobile market?

We may soon have an answer.

by Patricio Robles 23 June 2010 12:14pm 3 comments

Apple iPhone & iPad stats round up

I've gathered together some of the latest stats on iPhone and iPad usage in one handy post. I've also added a selection of mobile stats from our most recent Internet Statistics Compendium...

by Graham Charlton 04 June 2010 11:56am 3 comments

Q&A: David Tarbuck of Argos on multichannel retail

Multichannel sales reached £1.9bn for Argos in the last financial year, 43% of the retailer's total sales. The latest addition to this strategy is a new Check & Reserve iPhone app.

I've been talking to David Tarbuck, who is head of multichannel development at Argos, about the new app, and the company's approach to multichannel retail.

by Graham Charlton 02 June 2010 13:06pm 4 comments

Can Google's new location history dashboard make Latitude useful?

Google may not be at the front of the current geolocation charge, but that doesn't mean the search giant isn't interested in taing over. This week Google announced a new feature that it hopes will make users more comfortable sharing their location with Google.

The Google Location History Dashboard gives Latitude users a snapshot of where they've been. That data may just provide some utility for users (and get people more comfortable using Google's location service).

by Meghan Keane 27 May 2010 17:55pm 0 comments

Google dominates mobile search. But will it be a money maker?

Google's dominance in search informs many of the company's investments. And when it comes to mobile, Google has taken a hard stance against the applications that Apple champions, choosing instead to put its bets (and sizeable resources) on the future growth of the mobile browser. That makes a lot of sense. But what happens if consumers don't use browser search in the mobile environment?