We’re living in a multi-platform retail environment and that’s a great thing for marketers, mostly.
On the one hand, there’s a wide variety of ways to interact with people and drive sales. If a potential customer doesn’t respond positively to emails, they may be more willing to connect with your firm on Facebook, for example.
But the downside is that consumers have far higher expectations, particularly of the bigger brands. If you aren’t catering to their platform of choice, you risk frustrating them and devaluing your company.
Here are a few of the main platforms your customers may expect you to be actively using – and how you can meet their expectations.
Launched earlier this year, Linking Mobile aims to move the affiliate marketing model onto mobile.
I've been speaking to co-founder David Fieldhouse about the company and its plans, as well as the challenges of tracking affiliate sales via mobile.
Richard Weaver is E-commerce Director at Majestic Wines, which has been growing its multichannel sales over the past couple of years.
He will be speaking at our JUMP event next month about the company's local approach to multichannel.
I've been asking Richard about Majestic's recent multichannel initiatives, the localisation of its website, and upcoming moves into mobile commerce.
Can the vaunted joint venture between the UK network operators get them back on top in the mobile advertising arms race?
There has be all manner of speculation and rumour circulating over the last week or so about how exactly Facebook is going to approach the whole 'location' issue after seemingly shutting down its Places and Deals sites.
But much of the evidence suggests Facebook is even more focused on location now that it has been to date.
As I've already suggested, the latest feature updates Facebook rolled out recently actually puts location in a more prominent position; right in front of every user, every time they post a status update. And Facebook has been very clear that 'check-in deals' won't be disappearing anytime soon either.
Rail company Eurostar today launched several mobile versions of its online booking service, complete with mobile tickets.
To cover all bases, Eurostar has launched a mobile optimised website, along with apps for both Android and iPhone.
Perhaps the most interesting feature though, is that it allows people to book journeys on the go and use their mobile as the ticket.
If I had the cash, I’d have bought Motorola just to sack
the marketing department that came up with the cringeworthy ‘Hello Moto’
line on their adverts.
I hope Google has this as the third action on its to-do list after ‘grab the patents’ and ‘make a bloatware-free android handset’.
QR codes have seemingly been around since the dawn of time, and, like the horror movie monster that just won’t die, they’re back for another grab at the marketer’s attention.
This article is the second in a series of extracts taken from Econsultancy's new Internet Marketing Strategy Briefing. The free-to-download report covers the most important online trends in digital marketing that we are witnessing.
Topics covered within the document include customer centricity, channel diversification, data, social media and content strategy.
This extract, written by Econsultancy's Research Manager, Aliya Zaidi, focuses on the more technical aspects in the continuing battle between mobile apps and mobile sites.
Expansion of our Internet Statistics Compendium within the last few months has now made it possible for us to separate out what was once the Asia-Pacific part of the compendium into two new parts.
We now have two respective documents devoted to the region, with one focused on Australia and New Zealand, and data from the remaining countries now being added to the Asia part.
This will not only make the job of curating statistics from this increasingly diverse region easier for our researchers, but it will also make finding country-specific information within each document more straightforward.