Posts tagged with 'Multi-Channel search'

Paid search predictions for 2010

Forecasting the future of any industry is always going to be tough, let alone attempting to predict the future of a market as complex as paid search. Although leading analysts are already estimating paid search spend will grow significantly this year, how this growth is going to happen is still uncertain.

However, it’s obvious that more money will mean the number of tactics, targeting options and channels available for search marketers will need to grow to make sure search that campaigns can deliver ever-increasing return on investment (ROI).

With this in mind, I expect that the following trends are likely to drive paid search growth throughout the coming year...