Posts tagged with 'new customer acquisition'

Group buying and the new customer acquisition lie

Yesterday, group buying service LivingSocial, which recently raised $175m in investment from Amazon, created quite a stir when it sold more than a million $20 Amazon gift cards for $10.

Not surprisingly, the frenzied buying only prompted more discussion about the group buying market, which is already one of the hottest on the consumer internet.

But behind the buzz, are cracks in the group buying model becoming more prominent?