Posts tagged with 'Rentrak'

Analytics tools for social TV on display at Televisual Expo

Network execs, client-side reps, and ad folks crowded the Televisual Expo organized by the Collaborative Alliance in New York City’s financial district last week.

The small but crowded tradeshow featured 50 vendors of heavyweights, such as DirecTV and Comcast, and newbies such as Tapjoy, which FastCompany featured last month in its list of most innovative firms.

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by Cielo Lutino 22 March 2012 18:51pm 2 comments