Posts tagged with 'Research'
UK internet marketing spend is continuing to rise - but at its slowest rate in the last two and a half years, according to new data.
The Bellwether Report showed the budget companies set aside for online marketing rose to 19% in the first quarter of the year.
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by Robert Andrews
17 April 2007 08:57am
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In 2002, AT&T made a major mistake. As part of the launch of its mobile initiative m-life, the company purchased television advertising during the Super Bowl coverage. Nothing wrong with that – along with the Oscars, it attracts one of the biggest audiences in American television and is seen as a creative showcase for the best in American advertising.
But what AT&T missed was how its advertising affected later search behaviour.
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by Ken McGaffin
17 April 2007 08:04am
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In a move designed to woo more female flyers, American Airlines has launched a new website section for women only.
Women Travelers Connected offers tips on safety, information from fellow travellers and advice on saving travel time.
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by Robert Andrews
11 April 2007 09:05am
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Revenue in video game advertising will almost double in the next four years, becoming a £1bn business by 2011, according to a new report.
eMarketer forecasts the worldwide business will balloon from its 2007 value of £500m as game developers look for new ways to monetise increasingly expensive game production processes.
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by Robert Andrews
10 April 2007 08:54am
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Technorati has released its 'State of the Live Web' report, which is the new name for its 'State of the Blogosphere' report.
The figures indicate that the blogosphere is still growing, with Technorati now tracking over 70m blogs worldwide, up from around 57m at the time of the last report in November 2006.
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by Graham Charlton
05 April 2007 18:21pm
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Less than a third of 11-20 year olds want to receive ads on their mobiles, according to a survey by Q Research.
The study, published in the report ‘Mobiles and Advertising’, suggests that targeting of ads is the key to success with this age group - 71% said they would be happy to receive messages tailored to their interests.
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by Graham Charlton
03 April 2007 12:18pm
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Online measurement firm comScore is planning to raise as much as $86.3m in a listing on Nasdaq.
The company is yet to decide how many shares it will sell and for how much, but the move is widely expected to fund an expansion of its services outside the US.
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by Richard Maven
03 April 2007 11:38am
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The days of looking at online campaigns purely in terms of immediate conversion rates have gone forever, writes Andrew Hood.
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by Guest Author
02 April 2007 09:56am
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Web video ads are more effective than TV commercials, and people read online articles in greater depth than print articles, according to new research.
Viewers had better brand recall from video ads embedded in shows watched online than from regular TV advertisements, according to research firm Millward Brown.
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by Robert Andrews
29 March 2007 11:30am
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E-mail marketing campaigns sent out on a Wednesday are more successful than those sent on other days of the week, according to newly published data.
Statistics from e-marketing enabler Emailcenter UK shows most British electronic marketers (almost 25%) deliver e-mails on Thursdays.
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by Robert Andrews
28 March 2007 16:30pm
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