Only 3% of SMEs are planning to start a corporate blog, according to a
by hosting provider Fasthosts.
The firm, which questioned 2,000 small businesses, found nearly half would use a blog to drive traffic and interact with their customers, but far fewer were actually preparing to launch one.
A study by
, focusing on the US, has shown an increase of over 40% in the number of users performing local searches online in the last year.
According to the research, 63% of US internet users (around 109 million people) performed a local search during July, a 43% increase over the same month in 2005.
A "cacaphony of complaints" from web publishers has prompted the Interactive Advertising Bureau (IAB) to put pressure on the industry's two major metrics firms to improve their methodologies and transparency, reports
The magazine says several top publishers have expressed doubts over the unique user and traffic data being provided by Nielsen//NetRatings and comScore Media Metrix, both of which are preparing to be audited.
Research firm eMarketer has forecast that growth in US online ad spending will slow slightly this year as due to weaker consumer spending and as the market matures.
A report by the firm predicted internet ad revenues would rise 26.8% to $15.9bn this year – a move that may calm some fears in the industry after Yahoo!’s warning sent shares tumbling last week.
has released an interesting study that indicates paid search is only slightly more effective than optimisation when it comes to conversion rates.
The research, which focused on 20 major B2C sites over the first eight months of this year, basically suggests that neither paid or organic search advocates are right to claim their methods are better.
Ofcom has warned that the EU’s proposed Audiovisual Media Services (AVMS) directive could force new media companies to relocate outside Europe.
The UK media regulator said research it had commissioned from RAND Europe showed the proposals could “significantly increase regulatory costs and uncertainty” for multimedia firms.
Vinny Lingham’s blog has carried some interesting research into cookie deletion – an area which has not been studied in depth but affects user privacy, as well as advertisers’ measurements and conversion rates.
The research will also be of great interest to affiliates who may not be getting the credit they deserve.
Traditional media companies are
increasing their share of online advertising budgets
at the expense of big internet players such as Yahoo! and Google, according to research by New York-based private equity firm
Veronis Suhler Stevenson
If you’re watching the Web 2.0 scene in the UK then you might be interested in some thoughts on the annual d.Construct conference I attended last Friday.
The popularity of sites featuring user-generated content (UGC) has increased dramatically in the UK over the last year, according to research by comScore.