Posts tagged with 'sender reputation'

Dust your dirty email database for pristine profits

It’s a commonly believed myth in email marketing that the more email addresses a sender has on their database, the higher their chance of success.

In fact, this is an inaccurate and detrimental approach and many email marketers don’t consider the consequences of contacting people who aren’t interested in their brand or, worse still, don’t exist.

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by Margaret Farmakis 22 September 2011 11:01am 1 comment