Long before we were involved in running the first London Pro SEO seminar, I was a big fan of the ones SEOmoz ran in Seattle. I spoke there in 2008 and learned lots of great SEO tips, and also about how I needed to up my game every time I present.
It was inspirational to see the quality of advice given and the actionable tips and tricks that seasoned professionals were sharing.
The 2010 version was just as valuable, and I wanted to share the top tips from the event, this year and decided to do that by sharing the top slides from the two days' presentations.
I talked in my last post here at Econsultancy about whether the PR industry had missed the boat on SEO. Although there were some differing opinions in the comments, I think the consensus was that the public relations firms could have done more to get into search engine optimisation.
Despite this reticence to get going I think there’s a scary truth that the search firms need to wake up to: If and when the PR industry gets its act together a lot of the link development tactics search companies are delivering could be delivered by someone with a public relations background.
Social media and Web 2.0 (a term that, incidentally, we don't hear much of anymore) were supposed to make the internet a more democratic place. On today's internet, just about everybody has a printing press, and the little guy has equal opportunity to distribute a message. The best, we're often told, will rise to the top.
Of course, anyone who is involved with user-generated content and the popular web services through which user-generated content is shared and promoted, eventually learns that the internet isn't as democratic as it's supposed to be.
Baidu is far and away the most popular search
engine in China, but how does it differ from Google?
Here are eight simple tips
to get you started with Baidu SEO...
If your company is new to search engine optimisation (SEO)
then you need to remain in control of the work that’s being done, whether
you’re using an agency or you’ve hired someone in house.
Of course, not everyone has time to research optimisation tactics so they may not understand the work that’s being done on their company’s behalf. So here are my five tips to help you successfully manage your SEO team:
essential to understand what influences website visibility in search engine
results. Algorithms update frequently and strive to provide the
best customer experience, so the demands on website owners to match this
aspiration has increased accordingly.
optimisation is more than pure SEO: it is a blend of technical, marketing and
customer service skills that aim to satisfy the demands of search engines and
A couple of weeks ago I was invited along to an event organised by
the Charted Institute of Public Relations, discussing whether the PR industry
had missed a huge opportunity to get into the lucrative SEO industry.
As is often the way,
the offline event was triggered by sequence of blog posts and tweets, on the
subject. Those I particularly recommend reading are from Andrew Bruce
Smith, where he compared
SEO company performance to PR agencies and an interesting slideshare from Stephen Waddington. John Straw also talked about how SEO is morphing into PR in a recent Econsultancy interview.
Being a search marketer who had seen myself going into PR while I
was in university, I was interested to hear what the industry thought. It was a
very interesting debate with a number of opinions, but the short answer is yes, they missed a huge opportunity.
A lack of awareness and knowledge of the benefits search engine optimisation means that 60% of SME marketers are not currently investing in SEO.
These stats are from dotSEO's Naked SEO report, which contains the results of a survey of marketers from small businesses, as well as a benchmark study of the top 50 SME websites in the UK, as identified by The Times.
A few highlights from the report after the jump...
John Straw is CEO of InfluenceFinder, which has launched a tool which enables search marketers to analyse backlink data and build a list of influential websites which are providing valuable links.
InfluenceFinder has been using Econsultancy as a test subject, and soft launched at SMX London recently.
We've been speaking to John about InfluenceFinder, recent changes to Google's algorithm, and why he thinks that SEO needs to become more like PR...
One of the best ways to drive traffic to your site is by link-building. All over the world experts spend hours rifling through analytics for
likely linking targets, while writers take extra care to add in as many
blue words as possible in the hope of a little linklove reciprocation.
It’s often a major aspect of the job for anyone who works online, and
can be something of a labour of love.
Of course, there’s no solid, standard way of linking out. If only there
was a dedicated expert body who could help out.
Someone like Google maybe?