Posts tagged with 'SEO'
Although it’s by no means a sealed deal, it’s very possible that in the 2010 election, the government will change and the Conservatives will lead the country. What might that mean for our industry?
Google has started rolling out real time search, which has lots of potential implications for brand reputation and SEO, as well as paid search.
I've been asking some of the UK's search and social media experts for their opinions on how Google's real time search will affect brands and SEO...
Whatever your industry, there’s bound to be a blog out there that specialises in it, and these can be incredibly valuable sources of inbound links to your site.
Last week the BBC announced it was to start optimising its headlines in an attempt to gain greater visibility in the search engine results pages, so I thought I’d take a look at journalism and the web.
It doesn’t matter how well your search engine optimisation (SEO)
strategy is working for you, it’s always worth taking the time to
revaluate and see if it could be doing better. Your returns might be impressive, your strategy masterful, but in these
times of tightened budgets, you need to be confident that every penny
you spend is worth it.
Here's a selection of recent search stats, taken from a range of sources, including Econsultancy's Search Marketing Statistics document, which forms part of the Internet Statistics Compendium, and other reports...
Search engine optimisation (SEO) is part of your public relations (PR), not just some geeky addition to your website.
When I’m discussing SEO with a new client, understanding their wider PR
campaign is essential to my planning. So why do so many firms see SEO
as some website add-on, rather than a developing, often creative
enhancement of their PR work?
I think it’s because SEO execs tend to be technology fiends, while PR
staff tend to be arts graduates with a passion for creativity – there
doesn’t seem to be much middle ground.
Yet it’s essential that
PR works closely with an SEO team to make sure both budgets are working
as hard as they possibly can and complementing each others’ work.
I've previously talked about how social media marketing should be looked at from both an SEO and PR perspective, but here are a few key ways in which PR and SEO working together can enhance a company’s online presence dramatically.
The Daily Mirror's 3am.co.uk gossip site has gone from disavowing SEO and promising to concentrate on building a loyal audience - to stuffing its HTML titles with as many keywords as it can think of. And then adding some more. Before finally making sure Britney is in there.
Although many businesses now recognise the importance of regularly updated content to their search engine optimisation (SEO) efforts, not enough of them understand the importance of quality content.
This is apparent from many of the badly-penned blogs, rubbishy ‘news’
stories and plagiarised or simply stolen articles that the web is
gradually filling up with.
Many companies fill their sites with
scraped posts, barely literate articles and keyword-stuffed nonsense in
the hope of attracting Google’s attention, so I wanted to take
a look at just what this sort of behaviour is doing to your brand; how
it’s affecting the customer experience.
Fashion retailer Whistles relaunched its website last week, and the resulting Flash heavy site is certainly different.
According to Whistles' Jane Sheperdson, 'We spent a lot of time researching best practice
online. We then threw out everything we had learned, and just designed
something that pleased us visually.'
This is an interesting way to approach the design of an e-commerce site, but what will the result be for the user experience?