The SXSWI conference has grown steadily for 20 years due in large part to its buzz factor. This year’s SXSWi was different—the buzz factor was missing. In fact, the recurring theme of hallway conversations this year was precisely the lack of buzz—no dominant brand, launch, technology or story this year. No sign of the highly sharable “it” apps and mobile technology chatter of the past. This guest post comes from Metia's Deborah Hanamura who gave us her take on what she got out of SXSW last month....
"The biggest marketing splashes at SXSW came from well-established brands that are digitally savvy, but not necessarily digitally centered, such as Oreo, American Airlines, Pepsi and Doritos. Chevy received a lot of attention with their “Catch a Chevy” promotion, but much of the interest could be attributed to the lack of shuttles and the general desperation for transportation. It’s also notable that BlackBerry invited a fresh look at their phones by sending skulking vans around the outskirts of the festival, while Doritos proudly dominated every snack stand and party.
Still, there wasn’t another darling to celebrate this year.
Now that SXSW has drifted from interactive to music, we've taken time to reflect on how much a part social media played over the five days of the interactive festival.
The folks over at Salesforce crunched the numbers for us so we could share some of their social buzz findings from the Salesforce Marketing Cloud.
Over 27,000 technologists, marketers, vendors, speakers, PR girls and start-up founders have hit Austin en masse to learn about the next big thing - or mostly network at the spate of parties and three hour "happy hours" on offer. We've been touring the streets of Austin with our big red bus and Brandwatch and EngageSciences have been keeping a realtime board about SXSW for us at Econsultancy.
For another take on the stats surrounding SXSW, we reached out to the folks at Sysomos to get a few daily snapshots on who is talking where and what they're talking about. As we like numbers, we thought we'd share them with you too!
Nate Silver is one of very few people who is both public figure and statistician.
He started in baseball during its analytical revolution, but became famous in the U.S. for his highly accurate predictions of how Barak Obama would win the presidency in 2008, and accurately calling the outcome for all 50 states in 2012.
Silver spoke at SXSW in a session entitled "Is Intuitive Marketing Dead?"
This year at SXSW, there seems to be a great focus on the startup, entrepreneurialship and business. Also more and more of the sessions in the various streams seem to be crossing over each other. Interactive isn't the only place to hear about moves into the digital space and integration across channels so those here for Film and Music are getting a great deal of interactive learnings.
The Econsultancy US team are going strong in Austin covering sessions and conducting interviews of some of of the great speakers converging on Texas. You can follow along on our interactive board "SXSW Live" as we pull in the best Tweets, pictures and articles as the conference goes.
We also pulled together a list of the few things that are going to be great to see (or at least we hope so). If you are down here at SXSW, make sure to look out for our #SXSWRedBus (we even have a real-time map to track it's progress) and follow SXSWRedBus on Twitter.
While at the SXSW 2012 Interactive Trade Show, we had a chance to tour the floor and meet with some of the companies on display.
They offered a wide range of marketing solutions and gave us a few seconds of their time to give us their elevator pitch explaining just what they do.
Today at SXSW we had a chance to speak to one of our Digital Vision winners, Boris Grinkot, about website optimization.
He will be creating tools for marketers to test and optimize in a more targeted fashion using our Digital Vision grant and he shared a bit more about his project with us.
Every year around this time, the social feeds of people who know attendees of the SxSW festival are swarmed by photos, updates and digressions about activities happening in and around Austin's convention center.
This year, the output from individual attendees was at an all time high. Between Twitter, Foursquare, Tumblr and Flickr, there are more venues than ever for those who lean toward oversharing. And not just with techies in Austin. Teens, adults and professionals around the world are increasingly comfortable sharing information online.
But as various talks, panels and discussions during SxSW this year revealed, the shift toward sharing information online by no means suggests that those oversharers are ready to forgo their privacy.
SXSWi is one of the most popular tech and conferences in the United States. Many of the tech industry's movers and shakers make their way to Austin, Texas for the conference every year along with entrepreneurs, journalists and interested observers. But has SXSWi, thanks in large part to popularity amongst non-techies and the Twitterati, been ruined?
One tech journalist, Jolie O’Dell, who writes for the popular blog ReadWriteWeb, thinks so.
As the SxSW conference has grown in popularity, so has its influence. All around Austin for a week every year, techies wander around glued to their phones and listen to each other expound on technical minutia. Over the past few years, companies launched at SxSW have gone on to much critical acclaim (if not always monetary success).
This year, everyone's been talking about Stickybits. Basically, they're barcodes that let people attach digital content to real world objects. When scanned by the Stickybits app, any user can see that content and upload their own. A pack of 20 stickers are available on Amazon for $9.95. Barcodes are also available for free downloading on the Stickybits website.
With investments from Polaris Ventures,
Stickybits launched this week at SxSW. When attendees at SxSW opened their schwag bags, among the various flyers, stickers and branded fortune cookies was a packet of Stickybits. People immediately set about tagging items around the convention center and uploading their own content to them. There are unlimited uses for information that can be attached, to branded items and otherwise. But like any user generated item, there's also potential for clashing messages.
Founder Billy Chasen ran Chartbeat.com, a real time analytics service that’s been “infoporn.” I caught up with Chasen at SxSW to talk about Stickybits and what he hopes to achieve with it.