If you're a twitter user, you'll have noticed more and more brands jumping on to the band wagon lately, to varying degrees of success. To spare a few blushes, I've put together a few tips (twips?) to help out any brands who are joining twitter but aren't quite sure how to interact.
Last night I calculated that I have spent somewhere in the region of three days brainstorming a domain name for a new web venture. It shouldn’t be this difficult, but it feels like it is something approaching rocket science!
There are two major reasons for this.
Firstly, there is a scarcity of ‘good’ domain names that are available. This typically reduces all of your obvious / immediate options, and leads you into a world of pain.
Secondly, and even more importantly, the domain name is also the brand name (or should be) and as such there are plenty of other considerations to factor in.
So what I’ve done, partly to restore some sanity to the situation (I’m still undecided on my final choices) is to create a checklist of factors that should be taken into account.
It's probably something you've thought (or dreamed) about: selling your website.
Maybe you're simply looking to cash in; maybe you've hit a wall and want to hand your website off to somebody who can take it to the next level.
A quality landing page is one that reinforces ‘conversion intent’. To achieve this, you need to consider the mindset of your visitor and provide enough information to persuade them to convert, as well as taking care to avoid any unnecessary distractions.
I recently found this list by Online copywriter Nick Usborne, who we interviewed a few weeks ago, with seven tips for improving landing page headlines to increase conversion rates.
Here are a few of Nick's tips...
While standard photos may be acceptable for items such as DVDs, books and CDs, which are more or less the same wherever you choose to buy them, for most other products good quality photos can make a real difference.
This is especially true for clothes and shoes, and online retailers need to work hard to overcome the web's limitations in this area when customers cannot touch and see a product close up as they would in-store.
I've been reading a post on the Future Now blog where Jeff Sexton explains how effective use of product images can answer questions and ease a customer's doubts about a product.
I've summarised some of Jeff's tips here and added some of my own...
There's no two ways about this, Google and the other search engines have their favourites. I'm sure you've seen it all before, either working for your client or evaluating your competition. There are a number of sites in every niche, whatever content they publish they rank well whether or not the content is optimised, has any inbound links and without really trying too hard.
You, on the other hand might have worked hard to rank for that content, have got some great natural links, lots of buzz but you've got little to show for it. What you don't know is that these websites have managed to reach a high trust level with the search engines which helps their content rank highly.
SEO for online retailers is the process of improving a website
potential in order to gain more organic non-paid traffic from the major
search engines. Normally, SEO uplift doesn't happen overnight and it
can take a long while to rank well for non brand key terms.
The rule of
thumb is this: the more competition a relative term has, the harder you'll
find it to rank for the term. With that said, you've got to start
somewhere and there at least 50 ways I can think of to improve your SEO.
I experienced a few issues this morning while browsing around on the
web. I’m still amazed by some of the issues I chance upon in an average
day, often on mainstream media websites.
As such I’ve compiled,
in about an hour and a half, a list of 50 things that annoy me. Some of
these things are plain bad design, while others are strategically
dubious. One or two are to be avoided like a bad smell.
If recipients decide that they want to unsubscribe from your emails, it's best to make it as easy as possible as the alternative is having hit the spam button, which can of course be harmful for your sender reputation.
I've been taking a look at some best and worst practice examples from UK retailers...
I love watching the mighty Cesar Millan go to work on problematic dogs on his show The Dog Whisperer. He really understands how to get the best out of a dog. I need at least a two hour fix of this show on an average weekend.
I was thrilled to discover that Cesar is using Twitter to communicate with his fans. I mean, he’s too busy being the pack leader for me to really believe he has time to tweet, but I was almost giddy with delight after Cesar sent me a direct message once I started following him. It read: “Thanks for the follow! Stay calm and assertive!”
Anyway, I started wondering whether some of Cesar’s advice could be applied to Twitter (and social media more broadly). So, at the risk of making a bunch of bad analogies, here’s 10 tips for Twitter with a nod towards - and a wag of the tail at - the Dog Whisperer.