Posts tagged with 'travel sector'

Booking.com outperforms hotel brands on social media

E-commerce is vital to the travel industry, with almost three-quarters of travel research taking place online and around a third of hotel revenue coming from online bookings.

As such hoteliers are constantly trying to master the art of selling the right room, to the right customer, at the right time.

A new report from QuBit shows looks at the search and social performance of ten of the UK’s top hotel brands and online travel sites including Hotels.com, Booking.com, Agoda.co.uk, Hoteldirect.co.uk, Venere.com, Premier Inn, Hilton, Holiday Inn, Marriott and Travelodge.

It found that while Booking.com has the strongest social presence, Hotels.com is most visible in search.

Here’s a look at the results...