Posts tagged with 'TV'
Who would have thought that nearly 40% of online searchers make a purchase after being influenced by an offline channel? You would expect some influence, yes, but that significant?
That’s exactly what the results from a recent iProspect study looking into offline influence on online search behaviour indicate...
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by Richard Walker
11 February 2010 10:22am
14 comments
I’ve set myself a social media challenge: to look at three brands every month within a specific industry to find out how well they’re
doing in the social media space, or not.
I’ll rate them in terms of their performance alongside others in the
same sector. I’ll share what I find here and really welcome your
comments on my findings.
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by Steve Richards
11 December 2009 09:39am
2 comments
The majority of consumers want to be able to watch online content through their TVs. While 17% already can do this, a further 58% say they would like to be able to do this.
The Digital Entertainment Survey, from Entertainment Media Research and Wiggin, reveals a demand for on-demand programming delivered online, though not many people want to actually pay for it. People would consider paying for movies, adult content, and music and sporting events, but little else.
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by Graham Charlton
11 June 2009 10:36am
1 comment
Online video isn’t exactly the new kid on the block amongst those the digital industry, but it is maturing into a meaner, tougher kind of service. It is also the one area of display advertising that I’m expecting to flourish over the next twelve months or so, especially in the interactive segment.
It’s no surprise that video in general is on the increase, given that users are continually wanting an engaging experience. According to comScore’s US video metrics, 14.5bn online videos were watched during March this year - a massive 11% increase from February - and I’m equally of the opinion that this trend will be very similar in the UK.
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by Jake Hird
05 June 2009 10:01am
17 comments
Integration and Multichannel are words on the lips of almost every marketer in the world. Whether you are an offline marketer or digital marketer, developing integrated, multichannel marketing campaigns is now a critical element of planning and strategy, but the skill-sets to be able to do this effectively are often lacking.
In Econsultancy's course on 'Multichannel Marketing', I'll be exploring how integration really works and how to plan, execute and measure campaigns in a multichannel environment. Read this extract below of some of the themes that are discussed in the course.
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by James Matthewson
13 March 2009 15:48pm
3 comments
Tim Berners-Lee has today been rightly defending the internet as a platform that should be kept free from snooping, but I fear he is swimming against a rising tide.
The creator of the web (and scourge of print media barons) is fighting against those who want to track and monetise user behaviour.
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by Chris Lake
11 March 2009 18:40pm
1 comment
For the past several years, telcos have looked on in horror as their cell phone owning subscribers - particularly younger ones - decided landlines are purely optional. Inevitably consumers are making the same shift with their television and DVD viewing habits.
No one has the exact figures, but it's estimated some 1.1 percent of US households are TV-free, some one percent of the market. Certainly the current economic climate isn't helping as consumers look for ways to pare down their monthly expenses. Electricity may be mandatory - but cable, satellite and daily newspaper delivery? You can get all that stuff free online.
As viewers shift to YouTube, Hulu, and streaming services offered by television networks, not to mention streaming video provided by the leading online DVD rental companies such as Netflix, global entertainment conglomerates such as Disney and Time Warner are seeing an impact to their bottom lines that will likely last well beyond the current economic climate.
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by Rebecca Lieb
10 February 2009 15:22pm
0 comments
ITV has been tweaking its online catch up TV service, and has introduced a few improvements for customers viewing video on its website, using Microsoft Silverlight.
The service is going to be rebranded as the 'ITV Player', which is at least a bit more distinctive than 'catch up'. As well as a new name, ITV needs to be improve the usability of its online video, so what difference has Silverlight made to this?
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by Graham Charlton
12 December 2008 09:30am
9 comments
Last week, AdAge.com published an article discussing the disgust consumers are developing for the increasing number of ads that are being aired over and over again.
AdAge.com's Brain Steinberg cites an ad that Toyota has flooded the airwaves with that led to the creation of a Facebook group with nearly 9,000 members that is calling for the ad to be killed.
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by Drama 2.0
09 December 2008 12:00pm
3 comments
In a week that that saw a rally in global stock markets and is seeing some of the best Black Friday deals in recent memory, it seems like the world has been able to recapture some sense of normalcy.
Here's the news that caught my attention this week.
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by Drama 2.0
28 November 2008 12:00pm
0 comments
