Posts tagged with 'user-generated'
Ever-innovative Domino’s Pizza has today launched a campaign in Australia called “The Social Pizza”.
The brand will give its Facebook fans the power to create a new pizza, which in turn will be sold on its menu across the country.
For the next week, fans will vote on their favourite crust, sauce and ingredients, with the most popular selection each day added to the pizza. Then, people will be able to win $1,000 by naming the finished pizza.
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by Vikki Chowney
19 March 2012 13:00pm
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