Posts tagged with 'White house'

Elections then and now: How Obama's influence has changed between 2008 and 2012

In the week preceding the US election I wrote a couple pieces on the importance social media will play on the election and how much Mitt Romney and Barack Obama spent on online advertising.

A new infographic from Cognitive Match takes a look at the numbers in a different way. In the aftermath of the election, they have taken a step back and have compared the shift in social media and voter patterns in swing states between the 2008 election and the 2012 and how the spend on online ads have increased.