Posts tagged with 'World Pink'

Case Study: Estee Lauder's World Pink campaign

Measuring the ROI of social media may not yet be an easy way to track sales. But when it comes to word of mouth, social is a great way to see who is talking about and sharing information online.

That's something beauty brand Estee Lauder learned last year when trying to spread awareness about breast cancer during its World Pink campaign.

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by Meghan Keane 05 August 2010 22:31pm 0 comments