Posts tagged with 'Yahoo's Right Media'
Though real time bidding (RTB) has been around for a few years now, it has so far failed to revolutionise the industry as predicted when it first emerged.
Statistics vary, but overall RTB made up about 10% of the overall UK display advertising in 2011.
While this is predicted to grow rapidly during 2012, there is a feeling that ad exchanges still need to convince marketers of the benefits of investing in RTB.
On the face of it, the positives are obvious: it allows advertisers to set the price they are willing to pay to target specific users.
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by David Moth
25 May 2012 10:40am
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