Yahoo | Internet Marketing Blog

Angry shareholders lash out at Yahoo, Nokia

Facebook employees and investors are set to cash in when the world's largest social network goes public later this month, but life at a public company isn't always easy.

Just ask the executives at Nokia and Yahoo.

by Patricio Robles 04 May 2012 18:36pm 0 comments

Yahoo launches dashboard for small businesses

Yahoo may be putting 50 of its properties on the chopping block as new CEO Scott Thompson looks to make the once-dominant internet portal a little leaner and more nimble, but apparently small businesses are important enough to Yahoo that it will create new products.

Today, Yahoo did just that by launching an online dashboard designed specifically for small businesses.

by Patricio Robles 02 May 2012 17:25pm 5 comments

The incredible shrinking Yahoo: infographic

Yahoo’s fall from grace is well documented, with its once dominant position in the search industry undermined by years of mismanagement.

New CEO Scott Thompson has a major task on his hands reversing the company’s declining fortunes, with his plans currently focused on boosting ad revenues and forging a closer alliance with Microsoft.

by David Moth 25 April 2012 13:03pm 2 comments

Facebook spends $550m on Microsoft patents

That didn't take long. Just two weeks after Microsoft announced that it had purchased a major collection of patents from AOL for $1bn, Microsoft has turned around and sold 650 patents to Facebook, which is being sued by Yahoo for patent infringment.

Microsoft will retain a license to the patents, and as part of the $550m deal, Facebook will also receive licenses for AOL patents that Microsoft did not offer up for sale.

by Patricio Robles 23 April 2012 21:55pm 0 comments

Alibaba.com focuses on quality, sees net profits drop 25%

Doing the right thing long-term isn't always easy for companies. Just ask Alibaba.com, China's ecommerce giant.

Last quarter, the company made some strategic changes to its business model, and focused in on improving the quality of its marketplace. The result: slower growth which, combined with higher expenses, contributed to a 25% drop in net profit.

by Patricio Robles 23 April 2012 16:53pm 4 comments

AOL sells patent collection to Microsoft for $1bn

The patent wars continue.

Just weeks after AOL CEO Tim Armstrong was quoted as referring to AOL's 800-plus patent portfolio as "beachfront property in East Hampton" and reports surfaced that the company was shopping the collection, AOL sealed a deal with Microsoft worth just over $1bn.

by Patricio Robles 09 April 2012 18:07pm 0 comments

Online advertising trends in Q1 2012

With the adoption of new ad formats and further penetration of tablets, the growth of paid search is on the up. According to IgnitionOne's new online report on Global Online Advertising, the first quarter of 2012 showed a 30.3% year on year growth in search advertising.

The comprehensive report outlines some of the biggest areas of growth in this area including targeted paid search spend, Yahoo/ Bing market share and an increase of mobile search activity, especially from tablets.

by Heather Taylor 05 April 2012 15:46pm 0 comments

Yahoo lays off 2,000 in an effort to get back on track

The internet is booming. Consumers are spending freely online, social networking services are thriving and the public markets are open for business.

But today's internet gold rush has largely passed one of the internet's most storied brands, Yahoo, by, and now the company's inability to capitalize on new opportunities is catching up with it.

by Patricio Robles 04 April 2012 16:58pm 0 comments

UK search traffic up 9% in February: infographic

UK internet users made 2.2bn visits to search engines in February 2012, an increase of 174m visits year-on-year.

The data, compiled by Experian Hitwise, also shows that Google’s dominance has slightly increased - while Microsoft and Yahoo saw both monthly and year-on-year declines in traffic.

Google accounted for a massive 91.57% of search traffic in February, up 0.93% from January 2012 and an increase of 0.89% year-on-year.

by David Moth 16 March 2012 10:00am 2 comments

Yahoo's Facebook patent lawsuit: hate the game, not the player

While the violent and depressing patent wars that are being waged in the technology industry aren't new, Yahoo's patent infringement lawsuit against Facebook has created a firestorm in Silicon Valley.

From bloggers to venture capitalists to former employees, individuals are lashing out at the once-dominant portal, criticizing it for being desperate, evil or some combination of other less-than-nice words.

by Patricio Robles 14 March 2012 21:17pm 2 comments