Digital Marketing Blog

Graduates divided over online marketing courses

I took advantage of bigmouthmedia's recent recruitment reception to survey 107 graduates.

Lots of them thought their universities did enough to highlight the importance of the internet, but an equal number strongly disagreed.

by Andrew Girdwood 04 June 2007 12:41pm 1 comment

UK, Germany, Sweden head European net league

The UK has Europe's most active online population, according to new data from online measuring agency comScore.

Every day, websites attract 21.8 million UK visitors, with Brits logging onto the internet 21 days every month, for an average 34.4 hours per month - all the highest figures in the continent.

by Robert Andrews 04 June 2007 12:31pm 2 comments

Big guns 'wrong about mobile future', says Blyk

The idea that 'content is king' in the mobile space is a “myth”, and many of the industry’s big guns are wrong about the needs of younger subscribers.

That’s the view of the man behind Blyk, the startup that plans to offer free mobile services to users that opt-in to receive ads on their phones...

by Richard Maven 04 June 2007 12:28pm 0 comments

Bruce Willis adopts Second Life for Die Hard promo

Bruce Willis chatted with movie fans in Second Life to promote his upcoming Die Hard 4.0 release in a move that is being seen as good example of virtual world marketing.

capture: Dave Brown

by Robert Andrews 04 June 2007 12:13pm 1 comment

Google confirms FeedBurner buy

Google has continued its recent spending splurge with the purchase of FeedBurner, the Chicago-based distributor of news feeds to web browsers.

Thought to be in the region of $100m (£50m), the deal offers the web giant a chance to extend its huge online ad network into the realm of RSS and off-site consumption of content.

by Richard Maven 04 June 2007 11:52am 0 comments

Trivop launches as video guide for hotels

Launched recently, Trivop.com is a hotel review site with a twist - users can see video footage of hotels.

Trivop

by Graham Charlton 04 June 2007 11:34am 0 comments

What role can sensory branding play in online marketing?

Many offline brands have woken up to the importance of marketing activity that appeals to all five senses, rather than just the traditional senses of sight and sound, writes Simon Harrop.

by Guest Author 04 June 2007 08:30am 0 comments

Better measurement holds the key to unlocking brand spend

Auditing sites based on unique users may be a step in the right direction but until figures are adjusted appropriately, online will lack the credibility to win serious brand spend.

The UK must adopt the same measurement standards as the US.

by Paul Cook 01 June 2007 14:00pm 0 comments

9,500 malware web pages discovered daily in May

Sophos latest report into malware threats has revealed that 9,500 infected web pages were discovered each day during May.

The online security firm's figures show that malware continues to pose a serious threat to web users, as the number of malware threats increased over April's figures.

by Graham Charlton 01 June 2007 13:19pm 0 comments

Five reasons why you need an SEO strategy

Search Engine Marketing helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.

While paid search can get you higher up the search rankings more quickly, in the long-term, organic listings will deliver a potentially higher volume of visitors at a lower cost per click. Organic clicks are essentially free.

by Graham Charlton 01 June 2007 13:10pm 2 comments