Digital Marketing Blog

YouTube starts revenue sharing scheme

Video site YouTube has today started to share ad revenues with the creators of some of its more popular channels, including Lonelygirl15, LisaNova, and HappySlip.

The channels have been chosen from the 'most subscribed' lists, and the company is portraying the move as a way to allow amateur content providers to compete with the major TV networks.

by Graham Charlton 04 May 2007 11:54am 2 comments

Yahoo! launches oneSearch in Europe

Yahoo! has launched its oneSearch mobile search service in Europe and Canada.

Making searching for information across a range of category types easier on mobile handsets, oneSearch was previously only available in the US and as part of Yahoo!'s integrated Go 2.0 search application.

by Robert Andrews 04 May 2007 10:48am 0 comments

Ask.com ads expose its inner algorithm

Search engine Ask.com is launching an advertising campaign that aims to pull of the impossible - introduce the word "algorithm" into common parlance.

Ask.com's most recent campaign involved placing mysterious guerrilla-style messages on the London Underground that called for a revolt against Google's 'monopoly' on the search sector.

by Robert Andrews 04 May 2007 10:46am 0 comments

Experian snaps up French email company

Credit information group Experian has made another attacking online manoeuvre with the purchase of French email service provider Emailing Solution.

The company, which provides email development, delivery and management services as well as database management and hosting, will be integrated with Experian’s email business, CheetahMail.

by Richard Maven 04 May 2007 08:43am 0 comments

Almost half of Europe's web users watch TV online - report

A study by mobile firm Motorola has found that almost half of European internet users are watching TV on the web.

The study found that 45% of European broadband users are already watching TV online, with the flexibility of internet TV being the main attraction.

by Graham Charlton 04 May 2007 08:15am 2 comments

Tiscali launches on-demand TV service

Broadband provider Tiscali has become the latest company to launch an on-demand TV service.

The company has teamed up with Arts Alliance Media, a European digital film distributor, to launch a new service called Movies Now, which allows users to watch or download films.

by Graham Charlton 04 May 2007 08:10am 0 comments

A third of UK companies 'ignore customer emails'

Many UK companies are shooting themselves in the foot by not responding to email queries from customers quickly enough, while some are ignoring them altogether, according to research from eGain.

Staff at eGain sent emails to various UK firms in December last year, requesting information on high value products and services through web forms or email addresses on company websites.

by Graham Charlton 03 May 2007 15:39pm 2 comments

Yahoo! intros content separation tag

Yahoo! has introduced a new tag that lets site owners make their core content more visible in search results.

The robots-nocontent tag allows webmasters to define areas of a page that are merely navigational elements or other secondary constructs that should be ignored by search spiders.

by Robert Andrews 03 May 2007 11:49am 0 comments

'Moss mania' boosts Topshop's web traffic

While people queued for up to eight hours outside Topshop's Oxford Street store to be the first to get hold of the new clothing range designed by Kate Moss, Topshop's website experienced similar demand.

The Topshop site, which starting selling the Kate Moss collection online from 4am yesterday, reportedly sold out of the range within 12 hours, and UK visits to the Topshop website have doubled over the last two days.

by Graham Charlton 03 May 2007 11:43am 0 comments

Is a bad social media strategy worse than no strategy at all?

As a search engine marketing and social media (SMM) consultant, more firms are approaching me every week to help them develop integrated SMM strategies.

While in many ways social media is a completely different discipline to search; there are plenty of similarities when it comes to developing a strategy and many search experts are taking to social media marketing like ducks to water.

The one thing I am telling all these companies is you have to be careful as a bad SMM strategy can often do you more harm than good.

by Damon Lightley 03 May 2007 07:30am 0 comments