Digital Marketing Blog
StumbleUpon, a browsing application which recommends websites to its users, is rumoured to be an acquisition target for online auction behemoth eBay.
According to TechCrunch, an unnamed source says that StumbleUpon will be acquired for between $40m and $75m (£20m-£37m).
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by Graham Charlton
19 April 2007 14:59pm
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Recent research commissioned by Microsoft has revealed that medium-sized businesses face a number of challenges in improving their approach to customer sales and marketing.
The research looked at the attitudes to customer management of medium-sized UK businesses, as well as looking at how customers are researching and making their purchase decisions.
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by Graham Charlton
19 April 2007 14:58pm
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A new study by Nielsen/NetRatings examines the top UK websites using three different metrics - page impressions, visitors, and time spent. It concludes that the page view is becoming less relevant, a mantra we're hearing increasingly often.
The report argues that the growth of Web 2.0 sites, and the different ways that users are interacting with social media means that advertisers are looking beyond the page impression as a way to measure user behaviour.
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by Graham Charlton
19 April 2007 14:09pm
3 comments
Online research group Hitwise has been bought by Experian in a $240m (£120m) deal.
The credit information provider says it will use the acquisition to extend the range of online and offline marketing services it can offer its clients.
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by Richard Maven
19 April 2007 09:57am
1 comment
Zlio is a new service that allows you to create and personalise your own online shop, choose your stock from a range of online retailers and earn affiliate commission on sales.
It is nice and simple to use, and you can have a range of products for sale very quickly. After a brief registration process you can start adding products.
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by Graham Charlton
19 April 2007 09:23am
1 comment
Praise be! Tim O’Reilly, aka the man who coined the term ‘Web 2.0’, appears to have decided to drop plans for a blogger code of conduct that he proposed as recently as last week.
Speaking to Wired, he says: “I've come to think the call for a code of conduct was a bit misguided.”
Damn straight.
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by Chris Lake
18 April 2007 14:04pm
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In an attempt to add an extra layer of security to online banking transactions, Barclays Bank has sent out 'PINsentry' machines to its online account holders.
Over half a million Barclays customers will be sent the free PINsentry card readers by the end of the year, which will be used to prevent online banking fraud.
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by Graham Charlton
18 April 2007 13:39pm
57 comments
Ted Speroni heads the European operations of HP.com, as well as the tech giant’s regional preferred online partner programme – an interesting case study in how to incentivise resellers via the web and drive sales through third parties.
We spoke to him recently about the challenges of running and managing the programme, as well as future plans for improvements.
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by Richard Maven
18 April 2007 13:24pm
1 comment
The US Copyright Royalty Board has rejected an appeal by internet radio broadcasters against a plan to increase royalty fees.
Many US web broadcasters are saying that the royalty hikes, which will be backdated to January 2006, will put them out of business, as well as affecting the diversity of music available online.
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by Graham Charlton
18 April 2007 10:03am
1 comment
The future of Online Revolution, the UK franchiser of eBay drop shop brand iSold It, appears to be in the balance amid reports that it has gone into receivership.
The company is refusing to comment on its future, referring enquiries instead to accountants BDO Stoy Hayward.
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by Richard Maven
17 April 2007 16:28pm
2 comments
