Digital Marketing Blog

Q&A: AdMob's Russell Buckley on mobile advertising

Russell Buckley is the European managing director of AdMob, a mobile ad marketplace that has just received $15m in VC funding and says it is seeing growing adoption in the US and Europe.

We asked him a few questions about the platform, its future plans, and to respond to the doubts we've raised at various points about mobile advertising's effectiveness.

by Richard Maven 03 April 2007 13:21pm 2 comments

E-consultancy publishes Online PR Briefing

We've just published an Online PR Briefing which is free to download.

by Linus Gregoriadis 03 April 2007 12:26pm 0 comments

Teens want targeted mobile ads

Less than a third of 11-20 year olds want to receive ads on their mobiles, according to a survey by Q Research.

The study, published in the report ‘Mobiles and Advertising’, suggests that targeting of ads is the key to success with this age group - 71% said they would be happy to receive messages tailored to their interests.

by Graham Charlton 03 April 2007 12:18pm 0 comments

comScore to go public

Online measurement firm comScore is planning to raise as much as $86.3m in a listing on Nasdaq.

The company is yet to decide how many shares it will sell and for how much, but the move is widely expected to fund an expansion of its services outside the US.

by Richard Maven 03 April 2007 11:38am 0 comments

'Parasite' invites advertisers to game Digg

A new 'black market' service that allows advertisers to pay for influence on social networks has attracted criticism from the blogging community.

Subvert And Profit is quite upfront about its business model - advertisers pay $1 per vote on the Digg social news bookmarking site. Such activity can attract considerable attention for products and services.

by Robert Andrews 03 April 2007 11:07am 3 comments

Global Media buys Namu Communications

Global Media, the parent company of UK digital marketing agency Bigmouthmedia, has acquired South Korean search engine marketing provider Namu Communications.

Global Media hopes the move will boost its position in Asia market, acquiring 613 of Namu's clients along with the deal.

by Graham Charlton 03 April 2007 11:04am 1 comment

Second Life safaris for UK marketers

Advertising consultancy K-Zero is offering UK marketers a 'safari' through the virtual world of Second Life.

The agency is offering guided tours through the 3D environment for companies whose interests have been piqued by recent press coverage but who don't know where to begin in SL.

by Robert Andrews 03 April 2007 11:02am 0 comments

Index invests in 'Russian Amazon'

Rusian book, music and game retailer Ozon.ru has landed £9.1m in an investment round led by Index Ventures, and also involving Holtzbrinck Ventures and Cisco Systems.

Ozon.ru intends to use the capital to develop its logistics, expand product lines and establish new distribution centres across Russia.

by Graham Charlton 03 April 2007 10:01am 1 comment

Woolies recruits Reevoo for customer reviews

Customer review provider Reevoo has landed a contract with Woolworths in its first move outside the consumer electronics sector.

Reevoo will help source and publish independent customer reviews of Woolworths.co.uk products, including toys, household appliances, mobile phones, music, video and games.

by Richard Maven 02 April 2007 15:49pm 0 comments

Small firms' VoIP use 'to double' by 2008

The number of UK small businesses making phone calls over the internet is set to double over the next year, according to research carried out for BT.

The company said the number of firms using VoIP will rise from the current 25% to 48%.

by Robert Andrews 02 April 2007 14:30pm 0 comments